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WATM EXPANDS INTO ASIA PACIFIC
29-Nov-2013

IN SPITE of the supposed gloom in the resources-driven Western Australian economy, WATM has managed to see an almost 30% spike in sales inquiries in the final quarter of calendar year 2013 versus the same period in 2012. A closer inspection of the data revealed that this surge in inquiries was largely driven by proactive marketing surrounding the new TIDD PC25 pick and carry crane in the lead-up to its Australian launch at WATM's Open Day on October 30.

But the most significant development from sales since the last edition of the newsletter is that WATM has now been formalised as Pettibone's master dealer for its entire range of products in the APAC region. The representation rights include not only the Pettibones, but also products from the Barko, Ardco and Dynamic families.

WATM Managing Director Anthony Lazenby said he was pleased that Pettibone has placed its trust with the company to grow the brand in such a diverse and fast-growing territory. "Our appointment as the Pettibone master dealer in the APAC region clearly shows that we have the systems and capabilities to tackle the challenge of growing the brand within Asia," Mr Lazenby said.

"Already, we have managed to secure two very strong APAC customers and all indications are pointing towards a good sales performance in 2014."

Inquiries for quality used cranes in Australia and overseas have also proven to be surprisingly robust in the past quarter.

WATM also had the privilege to conduct a 3-day Pettibone operator and service training course for one of our APAC customers in Malaysia. The detailed training syllabus for the Cary-Lift 204 pipe handler saw participants spending an equal amount of time inside and outside the classroom - including a practical operator exercise, culminating in an exam on the topics covered. Pictured is our trainer Paul Dusenberg during one of the outdoor sessions with the trainees.